Talkward × Zapier
Connect customer service with Zapier
Connect your inbox to over 7,000 apps: handovers in Slack, complaints in Trello or Google Sheets, orders from Shopify or Stripe as an email to the customer. Seven triggers, eight actions, no code.
Sound familiar? Three moments where the inbox alone is not enough.
Support is never an island. What happens in a conversation has to continue somewhere else, and the other way round.
The handover fizzles out.
The AI handed a conversation to the team. But the team lives in Slack, not in the inbox. Until somebody checks, the customer waits an hour.
Complaints end up nowhere.
Every complaint is solved in chat and then gone. At the end of the month management wants to know how many there were and why. Nobody counted.
The order knows nothing about the conversation.
A customer orders in the store, a week later they write. The store, the newsletter tool and support all know them, but none of them knows the others.
With Zapier, Talkward reacts to what happens in other apps, and other apps react to what happens in Talkward. You click the connection together, not a line of code.
Three Zaps that help right away
What merchants build first.
Every Zap is a trigger plus one or more actions. These three take ten minutes each to set up and then run on their own.
Handover → Slack or Teams
As soon as the AI hands a conversation to the team, the summary with issue, order and mood appears in the support channel. Whoever clicks first has it.
Tag “complaint” → Google Sheets or Trello
When your team sets the tag, a row with customer, order and reason lands in the sheet or a card in the board. The monthly report writes itself.
New order in Shopify or Stripe → email to the customer
Zapier reports the order, Talkward sends the confirmation or a thank-you by email. If the customer replies, the conversation is already open. WhatsApp works when they wrote within the last 24 hours.
How the integration worksTriggers out, actions in.
Talkward reports events to Zapier the moment they happen: new customer message, sent message, new conversation, handover to the team, conversation closed, assignment, tag added. In return Zapier can send messages in Talkward, add notes, set status, assignment, tags and fields, update contacts and search conversations. Everything runs over the public Talkward API with a key you can revoke at any time.
Seven triggers
New customer message, sent message, new conversation, handover to the team, closed, assignment, tag. Every trigger carries customer, channel, order and the AI summary.
Eight actions and a search
Message in a conversation or new to a contact by email or WhatsApp (free text within the 24-hour window), note, status, assignment, tags, fields, update contact. The search finds the conversation for an email address or phone number.
Instant, not every 15 minutes
Talkward pushes to Zapier the moment something happens. No polling on a schedule, no delay until the next run.
Key instead of password
You create an API key just for Zapier under Extensions and revoke it there. Every delivery is signed so nobody can fake events.
- Connection
- Zapier app over the Talkward API, with its own API key
- Access
- Conversations, messages, notes, tags, fields, contacts (read and write, per key)
- Processing
- Nuremberg (ISO 27001), Cologne, Paris. “Europe only” option. Credentials stored encrypted, orders only cached briefly.
What comes from Zapier sits in the conversation.
Messages, notes and tags created by a Zap look like everything else in the inbox: with time, sender “Zapier” and the name of the Zap. Your team sees what happened automatically and carries on in the same place.
- Trigger
- Zap
- Customer
- Conversation
- Order
- AI summary
- Trigger
- Handover to the team
- Zap
- “Handover → Slack #support”
- Sent
- Slack, 22 Sep 2026, 10:06
- Note
- “Trello card 4711 created, refund in progress”
Set up in four steps.
Zapier is included from Professional. You need a Zapier account; the rest you click together. Zapier processes data in the USA, so you sign your own data processing agreement with Zapier; Talkward keeps storing in Nuremberg.
Create a key
In Talkward under Settings › Extensions › Zapier, enable the extension and create an API key. It starts with tw_ and is shown only once.
Screenshot to followConnect Talkward in Zapier
On the setup page click “Open in Zapier”: the link unlocks the Talkward app in your Zapier account. Paste the key there, Zapier checks the connection right away.
Screenshot to followBuild the Zap
Pick a trigger, such as “Conversation Handed Over to Team”, then the action in the other app, such as “Send Channel Message” in Slack. Map fields by clicking.
Screenshot to followTest and switch on
Zapier shows a real example from your inbox. If it fits, switch the Zap on. From now on it runs on every event.
Screenshot to follow
“Zapier” extension
no extra costfrom Professional, provisional, net
No extra cost from Professional. Your Zapier account is billed by Zapier at its own rates.
All plans and prices- Seven triggers from the inbox, instant instead of scheduled
- Eight actions and a search in Talkward
- Messages by email and WhatsApp from any Zap
- Dedicated API key, revocable at any time
- Servers in Nuremberg (ISO 27001)
- Data processing agreement
- AI replies labelled (EU AI Act)
- Extensions cancellable monthly
Questions about the Zapier integration
Question not listed? Write to us at hey@talkward.app.
Which triggers and actions are there?
Seven triggers: new customer message, sent message, new conversation, handover to the team, closed, assignment, tag. Eight actions: message in a conversation, new message to a contact by email or WhatsApp, note, status, assignment, tags, fields, update contact. Plus a search for the conversation of an email address.
Do I need a developer?
No. You create an API key in Talkward, paste it into Zapier and click triggers and actions together. Zapier shows you real examples from your inbox while building.
How fast does Zapier react?
Instantly. Talkward pushes to Zapier the moment the event happens instead of polling on a schedule. Deliveries are signed so nobody can fake events.
Can I send messages to customers from other apps?
Yes. The action “Send New Message to Contact” sends an email to an address, for example after an order in Shopify or a payment in Stripe. Via WhatsApp free text only works when the customer wrote within the last 24 hours; Zapier does not send templates. If the customer replies, it lands in the inbox.
What does the Zapier integration cost?
Nothing extra at Talkward, included from Professional. Your Zapier account is billed by Zapier at its own rates. Prefer Make or n8n? Both are available as extensions too.
Where does Zapier process the data?
Zapier processes the data of your Zaps in the USA. For that you sign your own data processing agreement with Zapier. Talkward itself keeps storing on servers in Nuremberg. If you want to keep data in-house, use n8n on your own server.
Goes well with
WhatsApp BusinessWhatsApp in the team inbox, with your own business account and your own number.
JTL-Wawi integrationOrder lookup, invoice copies and customer record straight from the Wawi via the connector. No open port, read-only.
WooCommerce integration“Talkward for WooCommerce” plugin: order status for the AI and customer record, connected with one click, even behind Cloudflare.
n8n integrationTalkward as a node in your own n8n. Triggers, actions and a tool for AI agents.
Critical alertsLoud alerts on the phone, even at night. Passed on to the next person until someone takes over. €5 per alert group.- All integrationsShop, ERP, marketplaces, shipping and service
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